French craftsmanship at it’s finest, Lutays. Some of you may already know this brand, we met Jean-Baptiste a few months back and he told us everything on his wonderful brand.

Could you tell us about your career path?

I’ve always dreamt of working in the exceptional realm of craftsmanship for men, I arrived in Paris after my law studies to do an internship at the bootmaker Pierre Corthay in sales and marketing. The experience went well and I came back to work for them in quality control and logistics.

I was then advised to move to a large group. So I went to Bottega Veneta (Kering group), first in a boutique and then in charge of sales training in department stores.

Afterwards, I managed the Lavabre Cadet glove factory and its’ workshop for a few years before launching Lutays in 2020. A rather long journey in the end (about ten years), without shortcuts but with a happy outcome!

How was the project born?

The project was born from a dual observation: at the Pitti Uomo show in Florence, when I noticed the absence of a clearly defined French style, like the Italian, English and American styles. Unlike the Parisian style for women which is known worldwide.

Then, I noticed during a trunk show in Hong Kong, customers usually ordering bespoke suits were desperately looking for an elegant and casual outfit adapted to their daily life. They seemed unsatisfied by the solutions proposed by the local tailors, or in fashion, sportswear and even vintage.

As a purist at heart, I wanted to elevate the casual wardrobe to the quality level of bespoke. Style, pattern, fashion, materials... Everything was rethought to obtain exceptional pieces and to be up to this ambitious project. Lutays was therefore created by developing a typically French casual elegance based on couture know-how.

What do you offer?

We primarily offer casual jackets. There are currently 8 permanent models to suit all tastes and built. Everything is made to order, in a single quality, ready-to-wear or made-to-measure. Our accessories share the same philosophy and the same concern of quality as our jackets.

Orders can be placed in our Parisian showroom (4bis Passage Landrieu, Paris 7ème) by appointment or on our online store. For delivery, please allow 6 weeks.

Who is it for?

Men who wish to invest in a stylish and comfortable wardrobe for their current lifestyle that mixes travel, career, family and friends. Our clientele is international, cultured, dynamic, knowledgeable and Francophile. We are also beginning to receive orders from women who appreciate the quality and character of our pieces.

Why did you choose Made In France?

France is the country of excellence, elegance and high fashion. The talents and workshops we work with are unique. It's ultimately a question of honesty since French style, culture and know-how are at the heart of Lutays.

Producing locally, encouraging employment and the preservation of an extraordinary culture, having optimal social conditions for the workers... For some these are marketing arguments but for us it is an integral part of the brand.

What is your favorite piece?

We are fortunate to have customers with good taste, the orders are often interesting. Since the designs are thought of as permanent and our fabrics are often limited, we continue to be surprised by the potential of each piece as orders come in. That said, I am currently enjoying the « Pilote » in barathea which is perfect for travel and the city with its many pockets and wrinkle-free fabric.

Merci Jean-Baptiste !