The art historian Michel Pastoureau said of the color red that it "wants to be seen and is determined to impose itself on all others. It seems that red represents all the other colors, that it is the color.”  Red has a glorious past, it is the symbol of power, fire but also of blood. Therefore, it is a color shunned or even feared by some. In Russian, krasnoi means "red" but also "beautiful", so the "Red Square" in Moscow is literally "The Beautiful Square". By comparison, we are among those who believe that red must finds its way (back) into men's wardrobes. What better way to bring a little color into our outfits this winter?

It's always a challenge to launch your own clothing company, especially when it's a multi-brand store. How do you break away from the existing in-store offering and infuse your style? A challenge. Taken up by a Swedish store. Lund & Lund is a classic and contemporary men's fashion store located in Stockholm. They offer ready-to-wear clothes, mainly Italian brands, but also made-to-measure. Recently, we discovered their knitwear offer.

Here are two pieces to keep you warm this winter, both in cashmere with raglan sleeves.

Let’s have a closer look.

Lund & Lund, a Scandinavian success-story

The story of Lund & Lund begins in the late 1930s when two brothers Hans and Jesper Lund went abroad to learn the art of tailoring. Hans went to the United States while Jesper went to London to the famous tailor Anderson & Sheppard on Savile Row.

The brothers returned to their native Sweden in 1949 and opened their workshop Lund & Lund with a bespoke offer.

With the birth of ready-to-wear clothing in the 1950s, new opportunities arose and they renovated a classic British fashion store to sell their own selection in 1963.

The current store still looks like it did over fifty years ago.

A cashmere turtleneck you won’t find anywhere else

 We don't need to introduce you to the fine, silky fiber that is cashmere - expensive and precious - and extremely warm. 

Our leitmotiv this winter is the integration of more colors and patterns in our outfits. That's why we opted for a very nice RED turtleneck – or rollneck – sweater. This color is bright and beautiful at the same time.

The model we wore is the "Simon" in 100% cashmere with raglan sleeves. To our knowledge, it is very rare to find them in ready-to-wear.

By now, you know our love for raglan sleeves dear reader, how can you not be won over by this exquisite detail? The comfort is immediate. The turtleneck stands up straight, and the movement of the arms is liberated.

This model is slim fit and cut a little shorter than normal, we opted for a size 48 - the smallest size offered. 

A striking cashmere crew-neck

What about the color navy? A men's wardrobe essential we say! But how do you make this color a little more exciting?

Lund & Lund found the answer with a cashmere crew-neck sweater with raglan sleeves. The "Samuel" model has the same characteristics as its cousin "Simon". If you like casual clothes but are looking for something different, this cashmere sweater with the look of a classic American cotton sweatshirt is a very good choice.

We basically like the construction of these two sweaters. The cashmere wool makes them luxurious and the raglan sleeve detail is a must. They have a fairly sportswear but chic line. Chic thanks to the cashmere but also to its very fine jersey knit which immediately gives it a dressier general appearance. They're great over a t-shirt, but also work over a shirt even though that's not the option we're most drawn to right now.

Note that these two pieces also exist in other colors. To discover the complete collection of Lund & Lund, visit their beautiful website. You'll find accessories, shirts, sweaters, and ties with great taste.